Privacy Policy

Your privacy is important to us, and transparency matters.

Your privacy is important to us, and so is being transparent about how we collect, use, and share information about you. This policy is intended to help you understand how Rishtey24.com handles your data.

1. What information does Rishtey24.com collect from you?

Rishtey24.com is an advertising platform providing targeted advertising services for the purpose of matchmaking (“Service”). To provide these services, you are required to submit certain personal information, which is displayed on the site to help you find the right life partner. By using our services, you consent to the collection, processing, and sharing of your personal information.

We collect three types of information:

  • Information you voluntarily submit
  • Information not directly submitted by you
  • Information we receive from others

i. Information submitted by you

  • Personal details such as name, gender, date of birth, contact details, education, occupation, photos, marital status, interests, and identity proofs.
  • Payment information like bank account, debit/credit card or UPI when availing paid services.
  • Testimonials, success stories, and photos.
  • Information shared during surveys, contests, promotions, or events.
  • Communication with customer care (used for service improvement and training).
  • Profiles shared with your contacts via WhatsApp.

ii. Information not directly submitted by you

  • User activity such as login time, searches, messages, interactions, and pages visited.
  • Device information including IP address, device type, browser, operating system, cookies, and error reports.

iii. Information we receive from others

  • Social media login information (Google SSO / Apple ID) when you choose to use these services.

2. How we use information we collect

  • Provide matchmaking services
  • Manage your account
  • Provide customer support
  • Conduct research and analysis using AI & ML
  • Send service-related communication and promotions
  • Recommend relevant matches

3. With whom do we share your information?

We do not sell, rent, or trade your personal information.

  • Other users: Information you choose to share on your profile.
  • Service providers: Hosting, payments, analytics, and technical services under strict confidentiality.
  • Law enforcement: When required by law or legal process.

4. How to access and control your information

You can access, update, or correct your information by logging into your account. Users from EU, UK, and California have additional rights including data access, portability, deletion, and consent withdrawal.

5. How we secure your information

We use industry-standard security measures and encryption to protect your data. Access to personal information is restricted to authorized employees only.

6. How long we keep your information

We retain your information as long as required to provide our services or comply with legal obligations. Data may be anonymized after account deletion.

7. Cookies and other tracking tools

We use cookies and similar technologies for analytics and personalization. You can control cookie usage through your browser settings.

8. International data transfers

Data may be stored and processed in India and the USA with appropriate safeguards in place.

9. Changes to this privacy policy

Any updates to this policy will be communicated via email.

10. Contact Us

If you have questions about this policy, contact us at:

Rishtey24.com@gmail.com